Every second of the day, conclusions of a companies brand are being formed by individuals around the world.  Positive or negative is not the question nor what matters most, it’s how the company protects the brand which is the differentiators with today’s web savvy consumer. Brand protection...

I was astonished to receive an invitation from a very large & world renowned research firm to attend an on line seminar that provided among other things, the information to help you select what customers are best to FIRE to improve operational efficiencies.  Naturally, being a Customer Service Evangelist...

Prior to the economic realities we are currently facing, automotive had it good…real good. Many dealers reporting record years, OEM’s cranking out new models regularly and the corner offices of the world //