Short answer yes. Problem is, the majority of people looking to make money on twitter are using it so poorly, they come off like they entered a networking event wearing clown shoes, holding a huge neon sign with their business logo on it expecting to close everyone int he room, on the spot, no questions...

Airlines have done a tremendous job putting together programs and features to enhance the “enjoyment” of travelers.  From airport lounges to rewards, all the way to WI-FI in flight, it’s obvious the head offices and strategic minds of these carriers are turning customer centric...

The “Miracle on the Hudson” January 15th, 2009.  Although the event will forever be ingrained in our; and certainly the passengers of Flight 1549’s minds, business realities of how to deal with the situation in terms of customer satisfaction come into the equation once the dust has...

Every second of the day, conclusions of a companies brand are being formed by individuals around the world.  Positive or negative is not the question nor what matters most, it’s how the company protects the brand which is the differentiators with today’s web savvy consumer. Brand protection...